Graduating from university is an exciting milestone, but it also marks the beginning of a new chapter—entering the job market. For graduates in the UK, the career landscape is diverse and full of opportunities, though navigating it can be challenging without a clear understanding of industry trends, salary expectations, and the most in-demand roles.

The UK job market has been steadily recovering post-pandemic, with employers actively seeking fresh talent across sectors such as technology, healthcare, business, and education. According to recent data from the Graduate Outcomes Survey and Prospects Luminate, over 80% of graduates are employed or pursuing further study within 15 months of finishing their degree.


2. Top Sectors Hiring Graduates (2024–2025)

Technology & IT

  • Roles: Software Developer, Data Analyst, Cybersecurity Specialist
  • Average Graduate Salary: £28,000 – £35,000
  • Growth Outlook: Strong demand for tech skills, particularly in AI, cloud computing, and cybersecurity.

Finance & Banking

  • Roles: Financial Analyst, Accountant, Risk Consultant
  • Average Graduate Salary: £30,000 – £38,000
  • Top Employers: Barclays, Deloitte, PwC, HSBC

Marketing & Media

  • Roles: Marketing Executive, Digital Content Creator, PR Assistant
  • Average Graduate Salary: £23,000 – £28,000
  • Trends: Growth in digital marketing and influencer partnerships across industries.

Engineering

  • Roles: Mechanical Engineer, Civil Engineer, Electrical Engineer
  • Average Graduate Salary: £28,000 – £32,000
  • Skills in Demand: CAD, project management, environmental sustainability knowledge.

Healthcare & Life Sciences

  • Roles: NHS Graduate Schemes, Biomedical Scientist, Clinical Research Assistant
  • Average Graduate Salary: £24,000 – £30,000
  • Growth Areas: Public health, pharmaceuticals, biotechnology.

Education & Public Sector

  • Roles: Primary/Secondary School Teacher, Civil Servant, Policy Advisor
  • Average Graduate Salary: £25,000 – £29,000
  • Note: Teaching salaries vary by region and experience; government roles often include structured training schemes.
3. Graduate Schemes vs. Direct Entry Jobs

Graduate Schemes

Structured training programs offered by large employers (e.g., Unilever, NHS, BBC). These are highly competitive but offer clear progression paths and mentoring.

Direct Entry Jobs

More common in SMEs and startups. Often less formal but can lead to quicker responsibility and hands-on experience.

4. Salary Expectations and Regional Differences

While London continues to offer the highest starting salaries, the cost of living must be considered. For example:

  • London: Average graduate salary ~£30,000
  • North West: ~£24,000
  • Scotland: ~£25,000
  • South East: ~£27,000
5. Tips for Graduates Entering the Job Market
  • Tailor your CV for each application—employers value relevance over generic qualifications.
  • Utilise your university’s career service—many continue to offer support up to 2 years post-graduation.
  • Build a strong LinkedIn profile—networking can be as valuable as formal applications.
  • Stay informed—track industry trends to align your skills with market demand.

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